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Haciendo Cerveza
This was when we created the first series about beer and people who brew beer and talk about beer.
With: Toni Segarra, Félix Fernández de Castro, Eren Saracevic, Carles Estrada, Jose Hortelano
What for other brands was the beach, the bar or the concerts, for us it was the brewery. A place where real beer nerds had a better time than a kid at Disneyland.
We did a whole redesign work of the label to finally show it without color. “Why?” you may ask. Because we asked ourselves, “Why not?”
Here we portrayed the real life of the factory with photographs by Mariano Herrera. The headlines were so well received that they won a silver CdeC.
