Banco Sabadell
Banco Sabadell is the brand I've worked for the most. I’ve been its copywriter and creative director for almost a decade, which translated into dog years is equivalent to 60 years. So yes, there is a lot of projects I’ve been involved. It's a brand that has taught me many things during all this time: how believing on a strong creative concept can make that even a bank can be valued for how it says things. That creativity not only attracts attention, but also serves to sell. And that having your own style can only be achieved by being (very) constant and defending it with all your might.
Cerca
This was when we eavesdropped on a private conversation between Rafa Nadal and John Carlin and leaked everything.
With: Toni Segarra, Marius Zorrilla, Pipo Virgós, Albert Morera, Jose Hortelano
Historias del dinero
This was when James Rhodes was very lost looking for an apartment in Madrid.
With: Toni Segarra, Marius Zorrilla, Félix Fernández de Castro, Pipo Virgós, Carlos Galán, Jose Hortelano
Futuros
This was when we did real live debates and used satellites hundreds of kilometers from Earth to broadcast it.
With: Toni Segarra, Marius Zorrilla, Pipo Virgós, Albert Morera, Jose Hortelano.
Viejos Tiempos
This was when we created a museum of all the things that had become obsolete with the arrival of smartphones (including going to the bank).
With: Toni Segarra, Marius Zorrilla, Pipo Virgós, Eren Saracevic, Jose Hortelano.
#Siempre
This was when we were birds and tweeted.
With: Toni Segarra, Marius Zorrilla, Pipo Virgós, Eren Saracevic, Jose Hortelano.
¿Cuánto vamos a vivir?
This was when we organized some conferences just to answer how long we were going to live.
With: Toni Segarra, Marius Zorrilla, Pipo Virgós, Martí Pujolàs, Jose Hortelano.
Seny
This was when we decided to find out the meaning of the catalan word: "seny"
With: Toni Segarra, Marius Zorrilla, Pipo Virgós, Kiku Aromir, Jose Hortelano.
Plan Integral de Seguros
This was when we talked about the future and broken washing machines.
With: Toni Segarra, Marius Zorrilla, Pipo Virgós, Eren Saracevic, Jose Hortelano.
Aquí y allí
This was when we had to explain the difference (and similarities) between here and there.
With: Toni Segarra, Marius Zorrilla, Pipo Virgós, Eren Saracevic, Jose Hortelano.
