A bit about me

I was born in Valencia (Spain) without any idea of writing. But that didn’t stop me.

I learned and perfected my technique along the years for finally getting a degree in advertising.

My first job was an internship at Publips. I discovered there what was a brief, a brainstorming and the terrible meaning of “ASAP”.

Shortly after I won the Club de Creativos program and I jumped to Barcelona.

I entered at S,C,P,F as a copywriter. That's where I learned, worked and ate pizza at night with the best creatives in Spain, and I became Creative Director. My mother was proud although she confesses that she doesn't know what I do.

Then, I worked and had fun at Wunderman Thompson as a Creative Director.

Now I work on my own, thinking and writing to connect brands with people and create unique creative experiences.