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Be More Barrio
This was when one day all the barrios in the world sang the same song
With: Toni Segarra, Eren Saracevic, Jose Hortelano
Results: more than 12.000.000 of reproductions of campaigns videoclips. More than 20 spontaneous covers of Youtube’s artists. More than two millions of reproductions of Sheppard’s song on Spotify. The implementation of the campaign in 970 stores around the world. And the answer of the first question we did: “What if the world acted like it was one neighborhood?”
The world would be a better place.